2021 Digital Marketing in Healthcare and Aged Care – powered by SMK

UPDATED: The 2022 Digital Marketing in Healthcare and Aged Care event can be found here.

Inside Ageing’s Digital Marketing in Healthcare and Aged Care masterclass series will lift the lid on how to discover, engage and retain prospective customers and how to differentiate your business in the process.

Updated June 8: The training program commenced June 3 and will run weekly until June 24. Bookings remain open with recordings provided for all sessions, including those that have already run.

Specifically designed for the aged care and healthcare sectors (including not-for-profit), the series commencing June 3, 2021, will be led by SMK founder James Fitzgerald, who has trained thousands of marketing and communications professionals in using social media and marketing channels more effectively since 2010.

James Fitzgerald – CEO and Founder of SMK

Go behind the scenes to understand the latest tools and techniques for building trust and positive sentiment around your business and managing customer acquisition at a time when aged care businesses, in particular, need to be on the front foot in managing a customer pipeline across community, home care and residential aged care.

The importance of having this occupancy pipeline and starting it early is highlighted by Recommendation 25 in the Final Report delivered by the Aged Care Royal Commission that suggests by 1 July 2024: community support, home care, and residential care should be grouped under a single needs-based program. Updated 13th May: The government has accepted-in-principle this recommendation as part of their response to the Aged Care Royal Commission’s Final Report.

Each 90-minute online session will provide a highly engaging approach to mastering the subject, with a follow-up Q&A the next day hosted by Inside Ageing’s publisher Sean McKeown. It is expected that participants will be able to take away actionable insights after each class to improve their business and deliver ROI.

Update May 3: We’ve had some common questions regarding the recordings of the sessions. Recordings of all sessions conducted over Zoom will be provided post-event for ongoing reference and learning. These recording will be made available with the option to download and retain permanently. Questions can be emailed to editor@insideageing.com.au or logged in the comment thread below.


Maximising Engagement & Organic Reach in Social Media

  • 2021 social media algorithm updates
  • How to do more with less
  • Maximising new and under-utilised organic features

Developing High Converting Social Advertising Campaigns

  • How to turn social media “Likes” into dollars  
  • Social ad strategies, balancing reach with action
  • New creative trends and copywriting best practices

Unlocking the Power of Google Search To Drive More Leads

  • 2021 search engine optimisation (SEO) trends
  • Attracting more local traffic with Google Maps & Google My Business
  • How to create high performing Google Ads

Navigating Online Threats, Risks & Protecting Reputation Online

  • Building an engaged community & managing online risks
  • Managing daily outrage in the “Cancel Culture” age
  • Defamation in social media, user privacy and data protection 

This event has now concluded.

What some of our course participants had to say:

“I have just watched Session 3, which was great and I found very helpful, particularly the free tools that will help to work out what keywords people are using in searches. And, how to use in conjunction with Google Analytics, which I have but didn’t really know what to do with.  I will be going back to review this session again once I put things into practice.”

“I’ve been really enjoying the webinar series so far, thanks.”

“The AnswerthePublic tool is fantastic! I’ve been playing around with keywords and have a plan coming together for my website now”


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