Listed healthtech company Novita Healthcare Ltd has raised $2.5m to support the acquisition of Newly, an online marketplace for aged care and disability support workers.
The investment will be used to accelerate the development of Newly’s technology and services.
The first new innovation will enable aged care and disability facility managers to go directly online to search Newly’s large and growing database of carers to find a real-time, quality assured match.
Newly also plans to expand interstate from Victoria, where it is based, initially to Queensland.
Founders Bill Mountford and Helen Kemp say that Newly is not a typical online disruptor.
“In fact, we are shaking up the recent spate of start-ups in the aged care and disability support markets by revolutionising the way carers are screened and recruited.”
Helen and Bill both have deep experience in public and private health sectors, especially in aged care and will continue to operate the business with Helen as CEO.
They understand that providing care to an elderly person suffering from dementia or a young person with autism is very different to getting a ride across town in a stranger’s car.
“In particular, our clients and the people they look after need to be assured on key issues such as the background, skills and personal attributes of carers and support workers,” Helen said.
“We are pleased to now focus on delivering market-leading service to our clients and our carers, while building the business to capture future opportunities.”
“It’s an exciting time to be a provider in the aged care and disability services sectors – Newly promises to be right at the forefront, initiating new and visionary thinking as we go.”