How to market aged care

If a picture is worth a thousand words then a video must offer a lot more.

This logic wasn’t lost on the team at HSC Technology, who commissioned Diana McLean to front a video about their HomeStay product.

Anyone who was watching television in the 1970’s – the target market for HSC Technology – would remember Diana from such television hits as Number 96 and The Young Doctors.

This connection acts as an important anchor for what is both an informative and humorous video explaining the technology and how it can help ageing Australians. Watch it below…


Copywriter: Andrew Georgiou – Copy & Co –


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