Retention bonuses, saying thank you, understanding failure and COVID-19 got the most clicks in 2020.
Thanks to Google Analytics publishers like Inside Ageing are able to keep an eye on what stories resonate most. The above image is a screen grab showing Inside Ageing’s total traffic for the last twelve months.
It is the ultimate litmus test, with Unique Pageviews showing the actual number of people who read a story, and perhaps just as important how long they spend reading that story (Avg. time on page), before leaving the website (Bounce rate).
In summary, we attracted just over 78,000 readers (different individuals) who spent on average 1m.10 seconds on the website. Our bounce rate of 49.17% is deemed good in that more than half our audience read multiple stories throughout the year.
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