A landmark report released today by Wounds Australia has revealed significant knowledge gaps in how Australians perceive and manage chronic wounds, putting hundreds of thousands at risk of serious health complications and avoidable hospitalisations.
The Australian Consumer Insights into Wound Care Report 2024 is the first major consumer-focused research project undertaken by the national peak body for chronic wound awareness and highlights a widespread misunderstanding of what constitutes a chronic wound and when medical help should be sought.
Among the key findings:
- 1 in 2 people don’t recognise recurring wounds as a chronic condition
- 1 in 4 would wait a week or more before seeking medical advice
- 1 in 3 mistakenly believe wounds should be left to dry out
- 1 in 5 are unsure if they are personally at risk
- 18% avoid seeking care due to cost, while 30% underestimate the severity of wounds
- Only 25% of tradespeople seek care for bleeding wounds, compared to 34% of the general population
Wounds Australia CEO Jeff Antcliff described the findings as “alarming,” especially given that chronic wounds affect over 450,000 Australians and cost the healthcare system more than $6 billion annually.
“There is a clear and persistent ‘she’ll be right’ attitude when it comes to wound care…This report shows that too many Australians are unaware of the signs of a chronic wound, or delay seeking help until the situation becomes critical.”
Wounds Australia CEO Jeff Antcliff
The report also explored how Australians support elderly relatives, with 58% checking on or asking about wounds, yet 17% not considering chronic wounds a significant risk for older loved ones.
Conducted via an online panel, the research aimed to identify the most at-risk demographic groups, gaps in public awareness, and effective strategies for engaging communities across Australia.
In response, Wounds Australia will launch a national advocacy campaign culminating in Wound Awareness Week, running from 1–7 September 2025, aimed at educating Australians to be #WoundAware and to seek timely care.
“Early identification and treatment can prevent chronic wounds from escalating,” Mr Antcliff said. “We’re committed to working with consumer advocates and health leaders to close these knowledge gaps and improve outcomes for vulnerable Australians,” he added.
