Tag: marketing
Attribution models – improving marketing and sales performance in a pandemic
In this guest post, Terry Donnelly - Novigi Partner and Head of Data Services, discusses an attribution model for analysing the returns...
What to consider when moving from traditional to digital marketing
We all know the aged care market is unique. There are elements involved with the commitment process that are sensitive, the key...
Benetas’ Future Customer Strategy wins national marketing award
Benetas has been named the Victorian winner of the 2018 Australian Marketing Industry Awards.
Earlier this year, Benetas was named as a finalist for the...
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