Marketing and Events

Inside Ageing is Australia’s leading business news and information source for those providing services to ageing Australians. We help facility managers and executives to manage their services in a complex environment through trusted news, information and insights delivered via our website, email newsletter and events.

Inside Ageing produces the annual Future of Ageing Awards that recognise innovations and leadership across Australia’s aged care industry.  Entries for the 2022 awards are now open.

On average we attract around 10,000 unique visitors to our website each month.

Inside Ageing offers a range of options for commercial partners wishing to connect with this targeted audience. Options include:

  • content marketing and writing service, including strategies to amplify through the Inside Ageing email newsletter (2,000 subscribers), Facebook, Linkedin and Twitter.   Inside Ageing can manage all of this to your budget.   The below example is a story post that was ‘boosted’ using Linkedin to a budget of $50.
  • industry surveys and research
  • lead generation, including white-paper, hosting and data capture
  • display advertising
  • video conferencing and webinars – hosted by Inside Ageing with a commercial partner
  • live events that Inside Ageing can produce, such as this recent breakfast series in Sydney, Melbourne and Brisbane where we attracted guests and arranged logistics.

Our content marketing and writing service is popular for producing case studies and stories that share how a particular product or service has delivered an outcome. These are written in consultation with both the supplier and aged care provider/client and published on Inside Ageing as a permanent resource.  These stories are optimised for Google search, often with a very high ranking and in some cases as a ‘featured snippet’ per the below example.

View the original article here – https://insideageing.com.au/how-brightwater-kept-its-doors-open-to-loved-ones-during-the-covid-19-pandemic-zipline-visitor-app/

Recent Digital Marketing training provided by Inside Ageing and SMK (Available on-demand here) highlighted the importance of ‘Reach’ across multiple channels to achieve maximum cut-through and effectiveness.

Inside Ageing offers a free service for posting Jobs & Training opportunities specific to the care sector. To view listings and post an opportunity – https://insideageing.com.au/jobs/

Please complete the below form and we’ll be in touch with our packages and rates or email us at advertising@insideageing.com.au