One of Australia’s largest and fastest-growing not-for-profit aged care providers has officially rebranded as For Purpose Aged Care Australia, retiring its former Luson and Signature Care identities to unite under a single, purpose-driven name. The rebrand marks a milestone for the organisation, which manages more than 2,000 aged care beds and is developing an additional 800 across the country.
Driven by a mission to deliver “exceptional care and meaningful ageing,” the brand consolidation reflects a commitment to unified values and a shared vision. “Our new identity signals a clear commitment to who we are and why we exist,” said Group CEO Matthew Filocamo. “We are uniting under one name to better reflect our shared values and intent — to create communities that set the standard in aged care.”
Coinciding with the rebrand is the launch of a new website: www.fpagedcare.org.au
As a not-for-profit supported by social impact investment fund For Purpose Investment Partners, the organisation combines mission-led care with the operational strength of a high-performing commercial enterprise. Backed by institutional investors such as Qantas Super and Australian Ethical, For Purpose Aged Care’s model aligns financial sustainability with measurable social outcomes
The platform recently received a significant boost with a $260 million joint debt facility from NAB, CBA and Bank Australia to support the strategic acquisition of Signature Care and its integration with Luson Aged Care. This financing milestone positions For Purpose Aged Care Australia among the top 15 aged care providers in the country, with more than 2,500 beds across operational and development sites.
“Our structure allows us to invest meaningfully in our workforce, our residents, and the technology that improves care. This isn’t just good for business — it’s good for Australia.”
Group CEO Matthew Filocamo
The provider has already achieved notable results, including a 30% increase in registered nurse hours, reducing serious incidents to less than a third of the industry average, and lowering external complaints to a quarter of the sector norm.
