Proveda’s The Belong Club won the Social Inclusion category in the 2024 Future of Ageing Awards. Results were unveiled at a presentation dinner in Sydney on August 29, 2024…To view all of the winners…
The Belong Club, launched in 2021 by Proveda (formerly Community Care Northern Beaches (CCNB)), is a vital community initiative aimed at reducing social isolation and loneliness to enhance seniors’ mental health and well-being. Specialising in aged care, disability, and mental health services, Proveda identified an urgent need for connection and support, particularly during the COVID-19 pandemic. Initially launched with online events during lockdowns, the program has since expanded to include both virtual and in-person activities.
The Belong Club fosters social engagement, friendships, and improved physical and mental health by offering a diverse calendar of free events, including book clubs, games, walking groups, educational workshops, and coffee catch-ups. With support from the Northern Beaches Council and local businesses, the initiative has seen significant growth and impact, empowering seniors to stay active and connected within their communities.
How it came about
The Belong Club originated from a concern over the increasing social isolation among older adults, a challenge magnified by the COVID-19 pandemic. As a not-for-profit organisation with over 30 years of experience, Proveda identified the mental health struggles faced by elderly individuals, particularly in the Northern Sydney area.
Through customer interactions, community feedback, and collaboration with the Northern Beaches Council, Proveda gathered data confirming the widespread issue of loneliness. This evidence highlighted the urgent need for targeted interventions to foster connection and support among seniors.
By offering a flexible, community-driven approach to social engagement, the Belong Club has been able to continuously adapt and provide meaningful opportunities for connection, combatting isolation effectively.
How it works
The Belong Club is a free program for seniors aged 65 and above, providing a structured yet flexible approach to social engagement.
- Subscription and Communication: Members receive regular updates on events through newsletters, the Belong Club App, and a dedicated Facebook group.
- Diverse Event Offerings: Activities range from exercise classes and educational workshops to casual coffee meet-ups and community outings, catering to various interests and mobility levels.
- Volunteer-Driven Model: Over 150 community volunteers play an essential role in organizing and hosting events, enriching the program with their expertise and passion.
- Stakeholder Engagement: Collaborations with Northern Beaches Council, local businesses, and over 200 service providers enhance accessibility and outreach.
- Monitoring and Evaluation: Regular feedback, surveys, and key performance metrics, such as attendance rates and membership growth, ensure the program remains responsive and effective.
Program growth and sustainability
- Membership grew from 420 in 2023 to 518 in 2024 (23% increase).
- 1,551 subscribers in 2024 demonstrate widespread interest.
- 218 events hosted in 2024, averaging 45 events per month.
- Funding is sourced from the Commonwealth Home Support Program, local business partnerships, and in-kind contributions.
Key Proveda team members:
- Jessie Williams – Community Programs Manager
- Cate Archibald – Community Programs Coordinator
- Alison Hush – Program Officer
- Harriet Buddo – Program Support Officer
- Candice Novello – Marketing Coordinator
Collaborating organisations:
- Northern Beaches Council – Supports community needs assessment and program promotion.
- Local Businesses – Provide venues and logistical support.
- Federal Government (Commonwealth Home Support Program) – Partially funds operational expenses and volunteer coordination.
Evidence of success
The Belong Club has had a demonstrable impact on reducing social isolation and enhancing well-being among seniors.
Testimonials
- Annette Denham: “The Belong Club offers events every week! The eco-therapy walk was a mind-clearing experience, and I made like-minded friends.”
- Joy Brown: “I love the ‘All Abilities Dance Class.’ It’s a comfortable space with great music and a wonderful view.”
- Deb Bonham: “After a year of loss and isolation, the Belong Club walks and classes have helped me reconnect with people and improve my well-being.”
- Veronica Turner: “The Belong Club has expanded my world, providing great opportunities to connect with others.”
Looking ahead
The Belong Club has fostered lasting friendships, with members independently organising events outside the program. With its mix of online and in-person engagement, the initiative remains relevant and accessible. Future plans include expanding in-person events beyond the Northern Beaches and continuing to grow membership and engagement.
The Belong Club exemplifies Proveda’s commitment to enhancing the quality of life for older Australians through innovative, community-driven solutions, proving that meaningful connections can significantly impact mental and physical well-being
