ACSA unifies and unveils new branding

Aged & Community Services Australia (ACSA) has officially become a single national entity today, following the legal merger of its five offices.

CEO Pat Sparrow has overseen its unification after being appointed to the national position last June, and said the new structure will enable the association to deliver the best of ACSA’s state-based member services nationally.

“February 6 marks the commencement of ACSA becoming a truly national organisation. We believe this will result in a stronger voice for our industry, enhanced policy and advocacy capacity and will ensure even more effective member support services,” ACSA CEO Pat Sparrow said.

“While ACSA will become more focussed on achieving outcomes for members nationally we understand the importance of the services members receive through local state associations. Our new national structure will enable these fantastic services to continue and extend the best of them to national delivery,” she said.

“ACSA exists to serve its members and ongoing engagement with them and our supporters, is absolutely critical. We want to discuss and debate the issues confronting the industry with members and develop positions and solutions to address them.”

ACSA moved its head office to Melbourne last year and Inside Ageing understands that staff began taking on national responsibilities some months ago to ensure a seamless transition to a single organisation, with the former state CEOs taking on divisional CEO titles and national director functions.

It is recruiting for a new National Director of Employee Relations after the resignation of former NSW CEO, Illana Halliday.

ACSA also launches its new branding today – with a fresh, clean look – in all of ACSA’s communications and on the website at

“This is an important step in our move to the new organisation and we feel ACSA’s new style is a reflection of the vibrant and innovative direction in which ACSA, and the industry, is heading,” Ms Sparrow said.

“A thriving industry is important to ensure that older Australians can get the services they need – which is why we all do what we do – and also because our industry makes such a significant contribution to the Australian economy.”


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