Ryman Healthcare Australia unveils employer brand campaign

Ryman employer campaign across Victorian buses (2023)

Ryman Healthcare has unveiled its highly anticipated employer brand campaign, ‘One of a Kind.’ The launch of this campaign marks a significant milestone for the organisation and showcases its commitment to changing perceptions about ageing and working in the sector.

Ryman Australia is using the campaign to attract individuals who share the company’s vision of enabling residents to lead fulfilling lives. The organisation seeks those exceptional individuals who can contribute to their unique and caring community.

It comes at a time when employers are competing for a limited number of available staff and need to present themselves as an employer of choice, especially with wage increases from July 1 likely to bring newcomers to the sector.

Inside Ageing has been carrying an increasing amount of ’employer branding’ advertising on its website delivered programmatically via Google. We’re also able to work with aged care providers who may want a more bespoke approach. Contact our marketing team for further information on these packages: advertising@insideageing.com.au

“We are extremely proud to see this campaign come to life, said Cameron Holland, CEO of Ryman Healthcare Australia.

It’s an exciting time to join us as we are growing quickly and challenging the stereotypes associated with ageing.”

The ‘One of a Kind’ campaign not only highlights the kindness and care that form the foundation of Ryman’s community but also puts the spotlight on the extraordinary individuals who make it all possible – the company’s dedicated staff.

Over the next few months, Ryman Australia will showcase its team members through various platforms, including social media and advertising on buses across Victoria. These individuals will serve as the heroes of the campaign, embodying the values and spirit of Ryman.

“We know this campaign will help us find the people we need, to continue enabling our residents to live a full life – those “one of a kind,” Mr Holland added.

Ryman Australia worked with Traffic Brand Agency on the design and Jigsaw Media to deliver the media buying and strategy.


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